I think breakfast needs a re-branding.
Too many people associate breakfast with this:
Those things are all yummy. But I call those things dessert.
(I know many people who would call them poison, but not me [okay, maybe the fruit loops]. I die for a good mocha frappacino every once in a while.)
My dream breakfast, when I feel like I have the time (for instance, the one day I work from home), is a stir fry vegetable medley over brown rice, with some kind of meat on the side.
I need meat in the morning.
Most of us do, except those of us who don’t eat meat, but do a really great job of packing in the protein in the morning in other ways. Carbs, even healthy ones from fruits and veggies, don’t last me much past 10 am.
As I’m eating my breakfast this morning, I’m thinking, “This isn’t breakfast. It’s dinner. I’m a dinner for breakfast kinda girl.”
But am I?
How did breakfast get associated with cereal, donuts, and coffee? And why is my healthy, well-balanced meal a “dinner” and not a “breakfast?”
It’s easy enough to figure out. As our lives have sped up, we’ve allotted less and less time for cooking. And breakfast is the number 2 victim.
The number 1 victim is you.
This morning, my husband mentioned that my 10 year old son was having bellyaches lately in the morning.
I said, “What did he have for breakfast?”
The answer was, “Cheerios.”
Well…those of you with young children will likely be screaming at me from behind the screen.
“Why do you have Cheerios in your house?!?”
Have you ever lived with a 10-year-old? All of a sudden your healthy, food-conscious little boy who used to eat oatmeal with flax seeds and organic raisins for breakfast, or turkey bacon with a side of whole wheat toast and broccoli, becomes a picky teenager in training. Plus, my kids have food allergies, which makes our healthy options even more limited.
But the consequences are clear. An empty carb breakfast is a sure-fire way to lead to a morning bellyache, and certainly no good way to start your day.
So, I’m re-branding breakfast.
In my house, it’s now called Morning Dinner.
The challenge will be, as with any new brand launch, getting the name and the concept to stick.
I have some work ahead of me.
Any suggestions on how to make Morning Dinner a success?