Cost of living, part deux
21 Apr
So, yesterday I bitched about people who complain that healthy food is more expensive. I put those people in their place, didn’t I? Snap!
What about group two? The people who think they are smart and healthy shoppers because they go to Trader Joe’s?
“What? What am I doing wrong, now?” I can hear you say through the screen.
Trader Joe’s isn’t a health food store. They’ve simply done a brilliant job as branding themselves as such. And, created a cult-like following of which I used to be a part of. So, for that, I wish to extend a hearty “bravo!”
Trader Joe’s does live up to its reputation for bargains, though, and I’d be lying if I pretended I didn’t shop there. (Number one I admitted to it twice last week on this blog. And number two, I’ve run into some of you there.) You can definitely find healthier foods for cheap at Trader Joe’s. Some examples include organic produce and meats, as well as brand name foods that are more expensive at Whole Foods, such as Applegate Farms brand lunch meats or Kashi cereals.
However, WAKE UP, if you think shopping at Trader Joe’s automatically means you are buying healthy food for your family, you are wrong. If you think you can trust Trader Joe’s to weed out the bad crap from the good, you are MISTAKEN.
For the most part, Trader Joe’s offers fancier versions of the frozen meals you get at your average grocery store. The aisles are lined with processed and packaged foods. Shop at Trader Joe’s and you’re likely not coming out with a lot of whole food. You’re leaving with boxes.
Furthermore, Trader Joe’s cannot be counted on as a regulatory body. Meaning: You must read the label. This is true for any grocery store, but Whole Foods (and I swear I do not work for them) is pretty responsible in choosing foods they can stand by. Trader Joe’s does not have the same reputation, and in fact, has gotten a lot of shit from environmental groups for less than stellar sustainable practices.
A few weeks ago I wrote about my irritation that the Morningstar brand of vegetarian-friendly food contains so much toxic shit now, you might as well be eating meat. Well, guess what? A whole freezer section at Trader Joe’s is filled with Morningstar.
I’m not here to convince you to stop shopping at Trader Joe’s. I’m here to WAKE YOU UP to the fact that no one is going to do the hard work for you. Not me. Not even Whole Foods or the reputable, independent health food store, and especially not Trader Joe’s.
The cost of counting on someone else to do the hard work for you is a lot higher than the $2.59 you might pay for a pound of organic apples at Whole Foods.
Do I need to spell it out for you?
Y-O-U-R H-E-A-L-T-H.









You say WHAT?!